Page 8 - IMDR - Journal of Management Development and Research - March2019-20

Access to Markets: - Launch an e-commerce platform on the

Low outreach and non-availability of new lines of “Amazon and Alibaba" to sell
markets. Lack of skilled manpower and products from MSMEs and the Khadi and

ineffective marketing strategy. Difficult Village Industries Commission. Public

for MSMEs to sell products to sector companies now compulsorily
government agencies. Competition from procure 25%, instead of 20% of their total

MNCs and other big industries. purchases, from MSMEs. More than
40,000 MSMEs registered on

Government e-Marketplace (GeM) portal.
It provides transparency in procurement

and facilitates MSMEs to directly reach

out to the buyers.

Technology Access: - 20 hubs and 100 spokes in the form of
Limited human resources and weak tool rooms will be established across the

financial standing. MSMEs, particularly country. This will facilitate product
in the unorganised sector, show lower design and easy access to latest

adaptability of new technology and technology to MSMEs. Financial

innovation. assistance is provided for implementation
of lean manufacturing techniques to

enhance the manufacturing

competitiveness of MSMEs.

Quality and Export Issues: - Financial support to MSMEs in ZED
Low quality products impact export (Zero Defect Zero Effect) certification to

competitiveness. Inadequate access to improve quality of products. Government
quality raw materials. Use of traditional provides subsidy towards the expenditure

machines causes low productivity. incurred by enterprises to obtain the

product certification licenses from
national and international bodies.

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