Page 56 - IMDR - Journal of Management Development and Research - March2019-20

BROAD DISCUSSION QUESTIONS:
Q.1: “Branding exercise is essential for development of the product’s tenure in

market”. Discuss.
Q.2: What have been the major influencing factors for the Organisations to adopt the

branding of products?
Q.3: Does Organisational Branding & Branding of its products differ? Discuss in light

of the examples from the Industry towards Branding function executed at the

Organisations.
Q.4: Discuss the leading examples of the selected companies who have adopted

branding exercise and highlight their respective outcome.

References:

1. The Economic Times, ET Business Icons dated February 3, 2020
2. The Economic Times, Brand Equity dated February 5-11, 2020

3. The Economic Times, Brands on the Rise dated February 13, 2020
4. The Economic Times, Brand Equity dated February 12-18, 2020

5. https://www.investopedia.com/terms/b/brand-management.asp, accessed on

10/02/2019

55 | P a g e