Page 58 - NITI - Navigating Indian Traditions in Industry

context, this reflects the need for leaders to understand the interdependence of
different factors—such as innovation and tradition, risk-taking and stability, or short-
term goals and long-term sustainability. The Purana’s focus on the cyclical nature
of creation and destruction teaches businesses to recognize the inevitable cycles of
growth, stagnation, and reinvention. Companies must be prepared to innovate and
renew themselves when necessary, understanding that growth often requires periodic
reinvention and adaptation to changing environments. Furthermore, the Brahmanda
Purana encourages strategic vision—looking at the bigger picture—and underscores
the significance of aligning organizational efforts toward a higher purpose or dharma,
just as the universe operates in a harmonious, purposeful cycle. In modern business,
this could be seen as aligning corporate values with societal good, ensuring that
companies create lasting impact while achieving financial success.

Strategic Lesson: Long-Term Strategic Vision and Investment in Future Growth

The Brahmanda Purana, with its expansive narrative about the creation and evolution
of the universe, teaches the importance of long-term vision. The cosmic order is built
on cycles of creation and destruction, showing the need for constant investment in
the future to ensure growth and stability over time. Businesses should adopt a long-
term view, focusing on sustainable development, continuous improvement, and future
innovation.

Corporate Example: Apple’s Investment in Innovation: Apple has consistently
focused on long-term strategic vision by investing heavily in research and development.
From the creation of the iPhone to the development of wearables and services, Apple
continues to invest in products and technologies that will define the future. By looking
ahead and committing to innovation, Apple ensures that its business remains at the
forefront of technology, securing future growth and leadership.

12. Lessons from the Matsya Purana (Crisis Management and Early Warning
Systems)
The Matysa Purana offers timeless lessons on adaptation, survival, and resilience,
making it a valuable resource for modern strategic management. The text narrates
the story of the great deluge, where Lord Vishnu, in the form of a fish (Matsya), guides
the sage Manu and preserves knowledge, ensuring the survival of life and wisdom.
The story underscores the importance of preparation and adaptability in the face
of unforeseen challenges. In the context of business, this can be translated to the
ability of organizations to anticipate market shifts, adapt to disruptive changes, and
maintain resilience in times of crisis. Companies, like the sage Manu, must safeguard
essential resources and knowledge, preparing for unforeseen challenges while

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