Page 75 - IMDR MSME BOOK 2021
P. 75

Managing Finance in Micro, Small & Medium Enterprises
             In  the  present  study  an  effort  has  been  made  to
             understand  a  linkage  among  various  groups  of
             MSMEs categorized based on their turnover and the
             practice  of  monitoring  key  nancial  parameters
             monthly, a linkage among various groups of MSMEs
             categorized  based  on  their  turnover  and  the
             adoption of sales maximization as pricing strategy,
             linkage  among  various  groups  of  MSMEs
             categorized  based  on  their  turnover  and  their
             monthly tracking of revenue against forecast and
             analysis  of  variance,  linkage  between  increase  in
             NPAT of MSMEs and periodic variance analysis. An
             attempt has been made to recognize the relationship
             between  increase  of  capital  and  use  of  capital
             budgeting techniques by the respondent MSMEs.
             There is further exploration among some selected
             variables  to  know  about  the  association  among
             them. Based on sample size and type of data, cross
             tabulation and the regression analysis and ANOVA
             have been used with the help of MS excel software,
             at  5%  level  of  signicance  and  95%  level  of
             condence.
             Hypothesis Testing

             H01–  There  is  no  signicant  difference  among
             various groups of respondents and monitoring key
             nancial parameters monthly.

             MSME respondent rms have been grouped based
             on their last year annual turnover which reects the
             size of the organisation. Two-factor ANOVA without
             replication  is  used  to  test  the  hypothesis  using
             Microsoft Excel.
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