Page 88 - IMDR MSME BOOK 2021
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     Managing Finance in Micro, Small & Medium Enterprises
             variance between Forecasted & actual cash ows. For
             small businesses; the most important aspect of cash ow
             management  is  avoiding  extended  cash  shortages,
             caused by an overly large gap between cash inows and
             outows.  It  is  found  that  majority  (46%)  of  the
             respondent businesses forecast the cash ow monthly,
             prepare actual ow statement (43%) . Out of those who
             prepare the cash ow majority (43%) review it monthly
             and  34%  dig  deep  to  analyse  the  variance  between
             planned and actuals.
             Cost of Capital
             Understanding the Cost of the capital that is invested
             into  the  business  is  an  area  which  deserves  utmost
             attention. The investors in the business expect return on
             their  money,  which  covers  their  opportunity  cost.
             Whether debt or equity, any form of capital involves a
             charge on prot on the organization. The management
             running the business by using the money belonging to
             owners  or  debt  providers  is  obliged  to  provide  them
             expected returns and to do so, it is crucial to understand
             how much the cost of the fund is. When asked if the
             respondents from MSMEs calculate the cost of capital
             and use it as hurdle rate to invest into projects only when
             they generate returns more than cost of capital, only 28%
             afrmed that they calculate and use cost of capital as a
             hurdle rate. 35% do not calculate cost of capital and 35%
             do not use it as a hurdle rate.
             ROI for investment in technology
             Technology is very important for managing nances in
             the present times. A large number of transactions make
             the use of technology, a necessity. While an investment is
             necessary in technology, business enterprise expects a
             certain  ROI  by  making  investment.  Like  any  other
             investment, investment in technology related to nance,





