Page 40 - Connect 2024-25

and advertising initiatives. Originally centered around India must improve its infrastructure even further to
leisure travel, the Incredible India campaign has grown compete on a global level, especially in tier-2 and tier-3
to incorporate business travel as a major element. cities, which might develop into future hubs for business
Through the introduction of e-visas and the promotion travel. To establish India as a premier business tourist
of visa-on-arrival options for nationals of several destination, stronger marketing and branding initiatives
nations, the government has also streamlined the are also required.
visa application procedure for business travellers. The
entrance restrictions for foreign business travellers have Conclusion
been greatly lowered by these actions. India is a rising powerhouse in business tourism with
Additionally, in the upcoming years, it is anticipated that enormous possibilities. It is essential for promoting
the growth of smart cities—outfitted with cutting-edge international commercial ties in addition to aiding in the
technology and infrastructure—will increase business nation’s economic growth. Business travel is expected
travel. Cities with modern conveniences and facilities to grow to be a significant contributor to India’s tourist
that meet the demands of business travellers include economy as the country develops its infrastructure
Pune, Ahmedabad, and Chennai, which are quickly and services. India has the potential to become a top
becoming important business hubs. global business tourism destination, drawing visitors
from all over the world to experience its dynamic and
Challenges and the Way Forward vibrant business environment, with the correct plans and
Even while business travel to India has grown investments.
significantly, there are still issues that must be resolved
if the industry is to reach its full potential. The rivalry
from other Asian nations, such as Singapore, Thailand,
and Malaysia, who have developed MICE sectors and
are popular locations for international conferences and
events, is one of the main obstacles.

40