Page 86 - Connect 2024-25

Ayurvedic resorts and spas, offering rejuvenating India’s Cultural Heritage: India’s rich cultural heritage
treatments amidst nature. and ancient wisdom associated with Ayurveda and yoga
Karnataka: This state is home to the renowned Patanjali attract travelers seeking authentic experiences.
Yoga Peeth, which also offers Ayurveda treatments and Affordable and Accessible: Compared to other wellness
wellness programs. destinations, India offers affordable and accessible
Rajasthan: Known for its forts and palaces, Rajasthan Ayurveda and yoga programs.
also has several Ayurveda resorts, providing a luxurious Government Initiatives: The Indian government has
experience combined with traditional healing. been actively promoting Ayurveda and yoga tourism,
providing incentives and infrastructure development.
Yoga Tourism
Yoga, an ancient practice that combines physical Future Outlook
postures, breathing exercises, and meditation, has The increasing awareness of the importance of holistic
gained global popularity. India offers numerous yoga well-being and alternative medicine has led to a surge
retreats and ashrams that cater to both beginners and in demand for health and wellness tourism worldwide.
experienced practitioners. Popular destinations for yoga India, with its renowned Ayurveda and yoga practices, is
tourism include: well-positioned to capitalize on this trend.
Rishikesh: Often called the “Yoga Capital of the World,” The Indian government has recognized the potential
Rishikesh offers a wide range of yoga schools and of health and wellness tourism and has been actively
ashrams, providing a spiritual and serene environment. promoting it. Initiatives such as the National Health
Mysore: Known for its Ashtanga yoga tradition, Mysore Policy and the development of medical tourism zones
attracts yoga enthusiasts from around the world. are expected to further boost the sector.
Goa: Apart from Ayurveda, Goa also offers numerous The future of Ayurveda and yoga tourism in India looks
yoga retreats and classes, providing a relaxed and promising. As the global wellness market continues to
beachside setting. expand, India’s unique offerings are poised to attract
Pondicherry: This French colonial town has a strong more travelers. By focusing on quality, sustainability,
yoga community and offers several yoga schools and and authentic experiences, India can further solidify its
ashrams. position as a leading destination for Ayurveda and yoga
tourism.
Factors Driving Growth The integration of technology into health and wellness
Several factors have contributed to the growth of tourism can enhance the experience for travelers. Digital
Ayurveda and yoga tourism in India: platforms can be used for pre-booking appointments,
Global Wellness Trends: The increasing emphasis on accessing personalized treatment plans, and connecting
holistic health and well-being has fueled the demand with wellness experts.
for Ayurveda and yoga experiences.

86