Page 42 - PLACEMENT BROCHURE 2020

Marketing The profiles mentioned under specific specializations are arranged in
the order of merit of Academic Performance of Semester-I

Marketing concerns all facets of a business
– efficient segmentation and positioning,
developing new products, sales and
advertising, developing promotion strategies,
branding, competitive analysis and many more. Aishwarya Chachad
Marketers have the firmest finger on the pulse Graduation : M. Com (Advance Accounting and Taxation)
of consumer desires. An efficient marketer uses Minor Specialization : Finance
market research and analysis tools to study the
needs, wants and desires of the consumers. At Internship Organisation : Aespaes Lab Pvt. Ltd.
IMDR, the curriculum for Marketing focuses on Internship Project : “Devise, Implement, & Review a Digital Marketing
educating the students on the recent trends Strategy for Aespaes Lab Pvt. Ltd.”
in marketing activities through subjects such
as Digital Marketing, Business to Business
marketing, Retail Management Customer
Contact Management and Advertising. It also Shruti Dhaigude
helps the students know various tools and Graduation : BBA (Marketing)
techniques used.
Minor Specialization : International Trade
Subjects offered: Internship Organisation : Hachimichi Tech. Pvt. Ltd., Pune.

• Personal Selling and Sales Management Internship Project : “To Study and Develop a Marketing Strategy for
Hachimichi’s Brand Identification and Brand
• Business-to-Business (B2B) Marketing Communication Activities.”
Work Experience : Here Technologies (27 Months)
• Advertising and Promotion

• Distribution Management Swati Kalra

• Retail Management Graduation : B. Com (Marketing)
Minor Specialization : Human Resource
• Marketing Strategy
Internship Organisation : Tata Projects
• Marketing Research Internship Project : “Mapping Tata Projects brand perception vis a
vis other metro construction companies in Pune.”
• Digital Marketing

• Direct Marketing and Customer Contact
Management
• Product & Brand Management Pallavi Hippargekar
Graduation : BE (Mechanical)

Minor Specialization : Operations and Supply Chain
Minor % No of Internship Organisation : Rise Retail and Payment Solutions Pvt. Ltd.
Students
Internship Project : “Identifying, analyzing and recommending new
International Trade 29% 14 product features for the defined target segments
and create product note from technical and user
Finance 25% 12 aspects for detailing.”

Human Resources 20% 10 Work Experience : BDB India Pvt. Ltd. ; Jindal Soft Italia Seating Pvt.

Ltd.(18 Months)

Supply Chain & Operations 20% 10
Business and Technology 06% 03

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