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INR per team) and other official sponsors Based on these calculations, each of the 10
(bringing in an estimated 8 crores INR per teams will earn around 483 crores INR each
team), adds up to a staggering amount. So season from broadcasting rights! This is an
it’s no wonder that IPL teams are such hot enormous sum and is one of the primary
commodities for brands looking to get their ways in which IPL teams make money.
name in front of a massive audience.
Stadium ticket sales
Broadcasting One of the traditional ways in which IPL teams
The broadcast of IPL matches is undoubtedly make money is through ticket sales at the
the biggest moneymaker for BCCI and the stadium. With an estimated 3-5 crores being
IPL franchises. The channels that hold the collected through each match, this source
media rights for IPL matches are responsible of revenue is not one to be taken lightly. The
for generating huge revenues. Sony network income is then divided into an 80:20 ratio,
had the media rights for the first ten seasons with 80% going to the home team and the
of IPL and paid a staggering total of 8200 remaining 20% going to the respective state
crores INR, which amounts to 820 crores INR cricket board. For instance, if a match takes
per year. From IPL 11 to IPL 15, Star Sports took place at the iconic Eden Gardens, which is
over and paid a colossal 16400 crores INR the home ground of Kolkata Knight Riders
for the five-year period, which translates to (KKR), and 5 crores INR are collected from
3280 crores INR per season! These figures ticket sales, then 4 crores will go to KKR and
are simply jaw-dropping and are enough 1 crore will go to the Cricket Association of
to make anyone’s head spin. BCCI keeps Bengal (CAB).
50% of the amount received from the Usually, each team plays 7 home games,
broadcaster, while the other 50% is equally which means that they earn around 20
distributed among the ten franchises. crores – 35 crores INR each year through this
This means that each franchise earned a source of income.
whopping 164 crores INR from Star Sports
for IPL 2022. This amount is enough to cover In conclusion, the Indian Premier League
their total expenses of around 200 crores has not only revolutionized the game of
INR for the season! But wait, there’s more! cricket but also changed the entire sporting
In the recent e-auction held between June industry in India. The league has not only
12-13th, Star Sports won the TV rights for an given opportunities to numerous young
astonishing 23,575 crores INR from 2023 to and talented players but has also become
2027. Voot, owned by Viacom18, won the a massive platform for businesses to
digital rights for a mind-boggling 20,500 showcase their products and services. From
crores INR. Viacom18, a Reliance brand, also lucrative sponsorship deals, broadcasting
won the rights to broadcast IPL matches to rights, merchandising, and selling stakes,
the rest of the world. The total media rights the IPL teams have found innovative ways
for the cycle of 2023-2027 were sold for an to maximize their revenue and make profits
incredible 48,390.32 crores INR (over 6 billion in the league. With massive sums of money
USD), which means that approximately 9662 being involved, the stakes are high, and
crores INR will be earned from media rights the competition is intense. Yet, the league
each year (around 120 crores INR per match continues to grow in popularity and bring
by telecasting in India alone). This makes the joy to millions of cricket fans worldwide. It
IPL one of the most valuable sports leagues truly is a modern-day phenomenon that has
in the world! redefined the way sports are played, viewed,
and monetized.
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