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crore from associate sponsorship deals with
official partners, strategic time-out partners,
and on-ground partners.
Team Sponsorship: Teams in the IPL also
play a significant role in generating revenue.
They secure team sponsorships, including
exclusive deals with shirt sponsors, radio
partners, and digital partners. These
partnerships aim to enhance brand visibility
through logo placements on jerseys,
headgear, and team kits. The size of a brand’s
logo often determines the sponsorship cost.
Teams also engage in marketing activities
organized by their sponsors. Sponsorship
revenue can contribute to about 20-30% of
an IPL team’s overall income.
Ticket Sales: Ticket sales from home
matches, which usually number 7-8 per
season, also contribute to the IPL’s revenue.
The following charts will give a quick look at how the IPL makes money and how wealthy the
BCCI is:
Typically, the home team owner takes home
an estimated 80% of the ticket sales revenue,
while the rest is divided between the BCCI
and sponsors.
In summary, the IPL’s business model is a
multifaceted and intricate mix of various
revenue streams, making it a financial
juggernaut in the world of cricket. The
combination of broadcasting rights, central
sponsorships, team sponsorships, and ticket
sales forms the foundation of its wealth,
allowing it to maintain its position as a
financial powerhouse, thereby significantly
enhancing the financial prowess of the
Board of Control for Cricket in India (BCCI).
Since its launch in 2009, the brand IPL has
recorded 318 percent growth in brand value,
from around $2 billion to over $8 billion this
year, according to a Brand Finance report.
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