Page 91 - IMDR EBOOK 20 OCT 2020
P. 91
"Pandemic and Beyond: Naviga ng the New Normal" E - Book Year 2020
References
1. Ahmed, Z., Su, L., Raque, K., Khan, S.Z. and Jamil, S., 2017. A study on the factors
affecting consumer buying behavior towards online shopping in Pakistan. Journal of Asian
Business Strategy, 7(2), p.44.
2. Bansal, S., Gupta, C. and Sinha, A., 2017, August. Clickstream & behavioral analysis with
context awareness for e-commercial applications. In 2017 Tenth International Conference
on Contemporary Computing (IC3) (pp. 1-6). IEEE.
3. Blakstad, S. and Allen, R., 2018. Platform Consumers. In FinTech Revolution (pp. 243-
259). Palgrave Macmillan, Cham.
4. Chen, C., Hou, C., Xiao, J., Wen, Y. and Yuan, X., 2017. Enhancing Purchase Behavior
Prediction with Temporally Popular Items. IEICE TRANSACTIONS on Information and
Systems, 100(9), pp.2237-2240.
5. Deepak Parekh- April 11,2020-Webinar notes Current Scenario-Analysis and business
responses.
6. Economic Times,2020 available at : [https://economictimes.indiatimes.com /news
/international/ business/ imf-chief-kristalina-georgieva-we-have-entered-recession
/articleshow/74852225.cms?utm_source=contentonterest&utm_medium=text&utm_c
ampaign=cppst]
7. Escobar-Rodríguez, T. and Bonsón-Fernández, R., 2017. Analysing online purchase
intention in Spain: fashion e-commerce. Information Systems and e-Business
Management, 15(3), pp.599-622.
8. García-Jurado, A., Castro-González, P., Torres-Jiménez, M. and Leal-Rodríguez, A.L.,
2018. Evaluating the role of gamication and ow in e-consumers: millennials versus
generation X. Kybernetes.
9. Gupta, M., Manvikar, P., Sharma, S. and Shroff, S., 2015. Online Shopping Behaviour in
India. International Journal of Engineering Research and Development.
10. Malhotra, G. and Aggarwal, R., 2019. GROWTH PROSPECTS OF E-RETAILING IN
ELECTRONIC GOODS MARKETS. International Journal of Management &
Entrepreneurship Research, 1(2), pp.71-88.
11. Prasad, A. and Gudimetla, S., 2019. A Study of Digital Shopping Behaviour of Women with
Respect to Beauty and Personal Care Products.
12. Saunders, M., Lewis, P. and Thornhill, A. (2009), Research methods for business students,
5th edition, Pearson Education, Harlow
13. Schubert, P. and Merian-Str, P., 2015. A Project Method for the Personalization of E-
Commerce applications in SMEs.
14. Sloot, L.M., 2018. Commentary: The Impact of Digitization on Grocery Retailing: Why
Shopping Lists Might Be a Valuable Tool for Brick-and-Mortar Grocery Retailers. Journal
of the Association for Consumer Research, 3(3), pp.410-411.
15. Talbot, 2020. How the Coronavirus Pandemic impacts marketing strategy. CMO Network-
Available at - [https://www.forbes.com/sites/paultalbot/2020/03/19/how-the-
coronavirus-pandemic-impacts-marketing-strategy/#42fc0d674dc2]
16. Yang, S., 2019. The Study of Customer Experience Design and Optimization of Shopping
Website: Case Analysis of Amazon in China. Asian Business Research, 4(2), p.1.
87