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H5 : Cumulative impact of the factors that influence consumer’s decision towards buying a
sustainable cosmetic product.
Regression Analysis for All Parameters (Product Content, Product Longevity, Product Reuse and
Recyclability, Product Ecolabels) Combined

Here the significance value (p-value=0.000) is less than 0.05, this shows that the model fits the
data significantly better than the null model.

Here the significance value (p-value=0.000) is less than 0.05, this shows that the model fits the
data significantly better than the null model.

For Product Content p-value <0.05, this indicates that the product content has a statistically significant
corelation with the consumer decision making to buy a sustainable cosmetic product
For Product Longevity p-value <0.05, this indicates that the product longevity has a statistically significant
corelation with the consumer decision making to buy a sustainable cosmetic product
For Product recyclability and reuse p-value <0.05, this indicates that the product recyclability and reuse
has a statistically significant corelation with the consumer decision making to buy a sustainable cosmetic
product
For Product Eco-Labels p-value > 0.05, this indicates that the product Eco-labels doesn’t have statistically
significant corelation with the consumer decision making to buy a sustainable cosmetic product.

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