Page 43 - IMDR JOURNAL- 2022
P. 43

Observations:
                        “Game changer in release of movies & series” & “Rule the entertainment  industry” were the
                         most perceived long-lasting impact of OTT.

                        The OTT platform has a bright future.

          5.     Most subscribed OTT platforms:
























          Observations:

                  “Prime Video”, “Netflix” &”Disney Hotstar” ate the most subscribed OTT platforms.
          6.     Need for a regulatory authority to regulate the contents of the OTT platform:






























          Observations:

                   There is a strong need for a regulatory authority to regulate the contents of the OTT platform
          7.     Views of the Sample respondents:
          o      Separate OTT for categorized entertainment like Sports, News, business, Kids etc.

          o      OTP is a threat to the present and future generations.

          o      I think person watching any content on OTT should watch it responsibly. People should use their
                 intellect before drawing a conclusion because what is showcased on OTT in form of web series,
                 movie are developed with the view of revenue generation. The writer of stories is going out of the
                 way to create the unrealistic content. The viewers should always be aware of risks, dangers and

                                                            38
   38   39   40   41   42   43   44   45   46   47   48