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Observations:

           “Convenience and flexibility” & “Availability of variety” was the most determining factors for the shift
          towards OTT.

          3.     Disadvantages of OTT




























          Observations:

           “Addictive” nature of OTT, “Display of Vulgarity & sexuality” & “Youth getting distracted from studies”
          were the biggest disadvantages identified of OTT platform
          4.     Long-lasting impact of OTT in the future:




















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