Page 37 - IMDR JOURNAL- 2022
P. 37
Scope for further Research:
According to the researcher, many areas of corporate communication and its diversified role on employee
engagement should be investigated further in the future. Different types of elements which is having
influence on employee engagement should be incorporated in the research. An avenue for future research is
to use a different theoretical framework related to corporate communication, such as employee satisfaction,
employee turnover, or productivity. And also future research could focus on the implications of feedback in
corporate communication and employee engagement and to provide further understanding.
References:
1. Arianna O'Dell (2021). The Benefits of Effective Internal Communications.
https://www.whispir.com/blog/the-benefits-of-effective-internal-communications
2. Benner, M. J., & Tushman, M. L. (2003). Exploitation, exploration, and process management: The
productivity dilemma revisited. Academy of Management Review, 28, 238-256
3. Bolman, L. G., & Deal, T. E. (2014). How great leaders think: The art of reframing. San Francisco, CA:
Jossey-Bass. Boris Groysberg and Michael Slind (2012). Leadership Is a Conversation.
https://hbr.org/2012/06/leadership-is-a-conversation
4. C Balakrishnan & Dr. D. Masthan (2013). Impact of Internal Communication on Employee Engagement –
A Study at Delhi International Airport. International Journal of Scientific and Research Publications,
Volume 3, Issue 8, August 2013
5. Gallup. (2012). Employee engagement. Retrieved from http://www.gallup.com/consulting/52/
employee-engagement.aspx
6. George Ward, Jan-Emmanuel De Neve & Christian Krekel (2019). It's official: happy employees mean
healthy firms. https://www.weforum.org/agenda/2019/07/happy-employees- and-their-impact-on-firm-
performance/ Good internal communication leads to stronger employee engagement and therefore better
organizational performance (2020). https://cuttingedgepr.com/good-internal-communication- leads-to-
stronger-employee-engagement-and-therefore-better-organizational-performance/
7. Hayase, Lynn Kalani Terumi (2009), "Internal communication in organizations and employee
engagement"(2009). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1176.
http://dx.doi.org/10.34917/2583306
8. Internal Communication is Imperative to Maintain the Engagement of Employees for Every Company
(2020). https://factsuite.com/blog/internal-communication-is -imperative-to- maintain-the-engagement-
of-employees-for-every-company/Jessica Ellspermann (2021). 18 Internal Communication Strategies for
2021. https://blog.enplug.com/internal-communications-best-practices
9. Johlke, M. C., & Duhan, D. F. (2000). Supervisor communication practices and service employee job
outcomes. Journal of Service Research, 3(2), 154-165.
10. Jowah, Larry & Beretu, Tendency. (2019). African Journal of Business Management An evaluation of
the impact of the management practices and how they impact on employee- engagement: Employees'
perceptions. 10.13140/RG.2.2.28162.32967. Kara Cowie (2019). Internal Communication Tactics That
Drive Employee Engagement. Forbes Communication
11. Council https://www.forbes.com/sites/forbescommunicationscouncil/2019/12/04/internal-
communication-tactics-that-drive-employee-engagement/?sh=2669ea5b6027
12. Karanges, Emma Ruth; Beatson, Amanda; Johnston, Kim; Lings, Ian (2014) : Optimizing
employee engagement with internal communication: A social exchange perspective, jbm - Journal of
Business Market Management, Freie Universität Berlin, Marketing-Department, Berlin, Vol. 7, Iss. 2, pp.
32