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Employee contentment has a substantial positive correlate with customer loyalty, whereas staff turnover has
a strong negative correlation. The connection between productivity and happiness is strong and positive.
Most importantly, a relatively positive association between employee happiness and profitability indicates
that increased customer loyalty and employee productivity, as well as lower staff turnover, translate into
improved business unit profitability (George Ward, Jan-Emmanuel De Neve & Christian Krekel, 2019)1. It
is clear from the above fig. 1 that there is a strong link between employee satisfaction and an organization's
performance. This can be accomplished with the assistance of employee engagement.
The importance of traceability and clarity cannot be emphasized. Accessibility and transparency are equally
valued by managers and supervisors. They are the routes via which employees' thoughts and proposals are
encouraged and received, as well as the channels through which information and instructions are
transmitted. Employees benefit from their mentoring and conversations because they obtain a better
understanding of their specific strengths, as well as where their skills are most suited at the organisation and
where they will face actual hurdles in their growth (Kara Cowie, 2019)4.

The diversified role of Corporate Communication in Employee Engagement
By influencing how things are done at work, communicators hold a significant position. Employees benefit
from a two-way flow of information, and effective communicators persuade managers and leaders to
communicate more effectively, which leads to more employee engagement. In reality, effective
communication can significantly improve employee engagement. Employee engagement is enhanced by
effective communication, which leads to greater employee performance, employee retention, and employee
well-being. Employees are more inclined to engage and contribute when an organization's culture is open.

Fig. 2: The Determinants of Corporate Communication with employees [Source: Johlke & Duhan,
2001) 5

Various internal communications aspects are involved in achieving employee engagement in the workplace,
as shown in Fig 1. corporate communication is undoubtedly playing an essential role in firms, positively
increasing and enhancing employee engagement (Vora, N. & Patra, Raj., 2017)6. Employee communication
allows employees to stay connected to their workplace, understand their organization's vision and strategy,
identify with its values, and feel a sense of belonging by understanding how they contribute to the overall

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