Page 32 - IMDR JOURNAL- 2022

“Deriving Employee Engagement: The diversified role of
Corporate Communication”
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Gopa Das, Dr. Shubhangee Ramaswamy
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Assistant Professor, Institute of Management Development and Research, Pune Maharashtra India,
Professor, MM’s Institute of Management Education Research and Training, Pune, Maharashtra India,
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1gopa.das10@gmail.com, shubha.ramaswami@gmail.com

Abstract

Communication with employees is becoming increasingly important to organisations. Role of corporate
communication with employees is essential for cultivating an open culture among employer and employee.
And it is also important in involving employees in the organization's goals. Corporate communication has a
direct impact upon organization's success. Corporate communication must be clear and effective in order for
an organization's transparency to flourish. Corporate communications must be clear, thorough, and accurate,
especially as companies and their employees evolve as a result of variables such as digitization and flexible
work schedules. The aim of the paper is to explore the role of corporate communication in employee
engagement.
Purpose: The purpose of the study is to understand the corporate communication's wide- ranging role in
employee engagement.

Methodology: To serve as a foundation for literature evaluation, this study presents a well- structured
approach to assessing secondary data from high-quality data sources such as Science Direct research
articles, Sage publications, and other secondary data sources.
Result & Findings:

Implications: Organizations that wants to boost employee engagement through corporate communication
might apply the findings of this study.
Keywords: Employee Engagement, Corporate Communication, Human Resource (HR), Introduction:

Communication is a powerful tool that can have a significant impact on the performance of an organisation.
Effective communication may enhance employee engagement, workplace productivity, and company
growth. Good communication is crucial for a motivated team.
Corporate communication is critical for fostering a culture of openness between management and
employees, as well as engaging people in the organization's goals. A company's most significant investment
is its people, and their success or failure is ultimately defined by them. Employees that are engaged are much
more likely to exhibit the dedication and commitment that are required for any company's long-term
success, no matter how large or small. One of the most difficult problems facing any organisation today is
finding effective ways to connect with employees. Managers and HR personnel can benefit from
personalised and focused initiatives by staying abreast of employee engagement challenges, receiving
continuing feedback from employees, and anticipating changing workforce demands. Corporate
communicators strive to keep employees up to date at all times in order to avoid communication gaps that
might lead to inefficiency.Employee retention is becoming increasingly influenced by effective
communication between superiors and subordinates. Communication tactics about career growth and
management, in particular, can be crucial in retaining current employees and motivating them to achieve at
their highest levels. Personal, relevant, and engaging communication to employees, according to research,
gives organisations a competitive advantage and has a direct influence on the end result. Employee
engagement is often at the centre of human resource (HR) and management activities, resulting in a plethora
of surveys, talks, award schemes, and other novel programmes. However, the simplest method to increase
involvement is to begin with everyday communication.

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