Page 31 - IMDR JOURNAL- 2022
P. 31

purchasing? J. Clean. Prod. 2016, 112, 3436–3450.
          50.    Zhang, L.; Li, D.; Cao, C.; Huang, S. The influence of greenwashing perception on green purchasing
                 intentions: The mediating role of green word-of-mouth and moderating role of green concern. J.
                 Clean. Prod. 2018, 187, 740.

          51.    An Exploratory Study of Consumer Attitudes toward Green Cosmetics in the UK Market, Yifeng
                 Lin,  Shaohua Yang , Haniruzila Hanifah and Qaisar Iqbal
          52.    50. Testa, F, Iovino, R, Iraldo, F. The circular economy and consumer behaviour: The mediating role
                 of  information  seeking  in  buying  circular  packaging.  Bus  Strat  Env.  2020;  29:  3435–  3448.
                 https://doi.org/10.1002/bse.2587

          53.    51. Leslie Lu, Dora Bock, Mathew Joseph , (2013),"Green marketing: what the Millennials buy",
                 Journal of Business Strategy, Vol. 34 Iss 6 pp. 3 – 10







































































                                                            26
   26   27   28   29   30   31   32   33   34   35   36