Page 33 - IMDR JOURNAL- 2022

Statement of Problem:
Employee involvement is essential to enhancing the organization's performance. And, in order to achieve
employee engagement, corporate effective communication is essential. It is essential to comprehend
Corporate Communication's multifaceted role in sustaining employee engagement.

Objective:
1.To understand the significance of corporate communication in the employee engagement

2.To comprehend the different facets of corporate communication's impact on employee engagement.
Scope:
The study's scope is confined to the role of corporate communication in employee engagement.

Review of Literature:

Direct communication with employees is, at best, an equal-opportunity activity. It enables participants to
share ownership of the substance of the debate. As a result, people are able to contribute their own
thoughts—and, more importantly, their hearts and souls—to the discussion. On the other side,
organisational conversation encourages employees to participate in the creation of content that tells a
company's storey (Boris Groysberg and Michael Slind, 2012). The applicability of communications that are
relevant and suitable to employees is critical to effective corporate communication. (Welch, 2012).
Corporate communication has the potential to boost employee engagement. Organizations that interact with
employees effectively and honestly will have a greater level of Organizational Commitment, which is a
determinant of employee engagement (Hayase, Lynn Kalani Terumi, 2009). Increased productivity and
profitability are just a few of the important bottom line results that corporate communication improves
(Gallup, 2012). By streamlining organisational roles and responsibilities, corporate communication
improves efficiency (Benner & Tushman, 2003). In all domains of activity and management, corporate
communication has become a necessary for accomplishing organisational goals and sustaining a healthy
atmosphere. Employee productivity, work satisfaction, dedication to the organisation, and work
performance improve as a result of effective management of the organisational communication process, and
objectives of the organization are easily accomplished, tends to result in a significant advantage and
continued to increase organizational efficiency and effectiveness (Zorlu, Kürşad & Korkmaz, Fatma., 2021).

According to Pounsford (2007), communication tactics like as storytelling, informal communication, and
mentoring resulted in more employee engagement, higher levels of confidence in the firm, and higher
revenue due to higher customer satisfaction. The stronger employee engagement, the more likely a
workforce will be entirely immersed and motivated to work. A "engaged employee" is also enthusiastic
about his or her job and believes that his or her performance will be outstanding, giving the company a
competitive advantage (Jowah, Larry & Beretu, Tendency, 2019). Rather than using corporate
communication to directly increase employee engagement, organisational leaders and supervisors should
use it to foster employee identification with the organisation and a sense of supervisory support (Karanges,
Emma Ruth; Beatson, Amanda; Johnston, Kim; Lings, Ian, 2014) symmetrical communication
improves employee engagement while also influencing the components of organisational identity, with
those who have a strong sense of belonging having more emotional, cognitive, and physical involvement, as
well as doing better at work (Sulaiman, N. S., & Abdullah, Z., 2019). Employees become more involved and
recognise how valuable they are to the organisation when they are given dedicated and meaningful work.
Employee autonomy may be possible when SDT is used, according to Bolman and Deal (2014), and
employees can also influence people around them. This impact extends to the advantages of intrinsic
incentives. Employee participation will grow as a result of meaningful work; however, this does not
guarantee that the employee will be engaged.

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