Page 87 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

Zydus Cadila is dedicated to creating healthier communities. Zydus Cadila focuses on innovative practices
and is committed to take care of people world around and take efforts for a healthier community worldwide.

Zydus Cadila is a leading research-based global healthcare provider.

Research Design:

Objectives:

1. To study the medical practitioners perception towards Dr.Reddy, Ranabaxy, Cipla and Zydus cadila in

Sangli District.
2. To study the chemists(druggists) perception towards Dr.Reddy, Ranabaxy, Cipla and Zydus cadila in

Sangli District

3. To make comparative analysis of medical practitioners and chemists perception towards Dr.Reddy,
Ranabaxy, Cipla and Zydus cadila in Sangli District

Sampling Technique:
The sampling technique used for the study is of Convenient Sampling including 50 medical practitioners and

50 chemists in Bangalore South.

Methodology:
The data collected for this particular study is through Survey method and is Descriptive in nature.

Research Tools:
A structured questionnaire is used to collect primary data.

Plan of Analysis:
The data analysis is done with the help of statistical tool “Correlation” along with tables and charts.

Data Analysis & Interpretation

Doctors Perception:

Since how many years are you practicing? Table showing Designation of Respondent