Page 84 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

The objective of the study “Insights into The Perceptions of Medical Practitioners & Pharmacists with
Reference To Selected Pharma Companies In Sangli District” is to study the medical parishioners and

pharmacist’s perception and make a comparative analysis of it in Sangli District. The research study is of
Descriptive in nature, as a survey of 50 physicians and 50 druggists have been conducted to collect primary

data through the structured questionnaire and data is analyzed using Correlation, a statistical tool, to test

hypothesis and to make necessary suggestions.

Keywords: Perceptions, Medical Practitioners, Pharmacists.

Introduction

Indian Pharma has ingrained the potential to emerge as the globe's leading and fast-growing pharmaceutical
market as well as an integral part of the global drug development, manufacturing and supply chain. India's

potential to emerge as a preferred hub in the global pharmaceutical market. According to Dr.G.Munjal, editor-

in-chief, Pharma Buzz, the Indian pharmaceutical industry, which is us$10 billion trade, This has grown at a
faster pace in the coming years. The industry has shown tremendous growth of 10% in 2007-08. On the other

hand, the industry is mounting intensely in the domestic market as well. As per the industry reports for 2008,
th
India now ranks as the 4 leading procedure of pharma medications in the world, which is accounting 8% of
words production by volume and 1.5% by value. The Indian pharmaceutical is characterized by the twin
benefit of strong domestic consumption growth and robust export opportunities with overall sales of INR

56,000cr in the year 2008-09.

Unlike consumer goods, drugs are not purchased by the preference of a person, but on a medical practitioner’s

prescription. Consumers have no choice of their own on this matter. Here we can say that the customer’s
perception towards drugs is vibrant in nature. It is found that when the relationship between the consumers

and the organization starts developing, the consumer’s perception towards the company and its products and

services also will change as per his understanding and knowledge about the company’s products. The
prescription of medical practitioners and co-ordination of the druggists is the only means for the pharma firms

to exist in the marketplace. The intermediaries, so called druggists perception towards firm matters a lot and

as we know that positive acuity leads to positive proceedings.

Now-a-days we can see that the pharma medicinal organizations are conquered by the generic medicine
manufacturers. The generic drug manufacturers market share accounts for nearly more than 80% of the

revenue. The pharma medical companies in the Indian scenario are developing faster in terms of technology

and also self-reliance. The main advantage of these companies is that their cost of production and R & D costs
are very less, compared to western companies. Also, these companies are blessed with greatly inventive and