Page 36 - IMDR Placement Broucher - 2021-23

Marketing

Marketing concerns all facets of a business – efficient segmentation and positioning, developing new
products, sales and advertising, developing promotion strategies, branding, competitive analysis and many
more. Marketers have the firmest finger on the pulse of consumer desires. An efficient marketer uses market
research and analysis tools to study the needs, wants and desires of the consumers. At IMDR, the curriculum for
Marketing focuses on educating the students on the recent trends in marketing activities through subjects such
as Digital Marketing, Business to Business marketing, Retail Management, Customer Contact Management
and Advertising. It also helps the students know various tools and techniques used.

Subjects offered:

- Personal Selling And Sales Management (Sem III)
- Business-To-Business Marketing (Sem III)
- Product and Brand Management (Sem III)
- Marketing Strategy (Sem IV)
- Advertising and Promotion
- Digital Marketing
- Consumer Behavior
- Marketing Research
- Direct Marketing and Customer Contact Management
- Retail Management
- Distribution Management
- International Marketing

33 | Placement Brochure 2021-23