Page 9 - Sugam Sarita

FOREWORD

Mr. Atul Kirloskar
Executive Chairman,
Kirloskar Oil Engines Ltd.

पृथिव्याम् त्रीथि रत्याथ् जलमन्नम् सुभयाथितम् |
मूढै: पयाियािखण्डेिु रत्सञ्ज्या प्रदरी्तडे ||

There are three jewels on earth: water, food, and adages. Fools,
however, regard pieces of rocks as jewels.

Mother Earth looks absolutely stunning with its radiant blue
color from the surface of the Moon. About 71 percent of the
Earth’s surface is water-covered and Oceans hold about 95.5%
percent of all Earth’s water. Only 4.5% of water is potable and just
3% of water is fresh water. Rivers are part of the freshwater sources
which are closest to human establishments. Rivers have been the
base of civilization since ancient times. For many years’ river water
was the source of life and livelihood. Agriculture-oriented
civilizations worshipped rivers and created towns around them.
The civilizations depend on rivers and had many rituals planned
around water. Daily connection with rivers was essential activity
and hence the rivers were worshipped and taken care of. As time
has advanced humans now do not need to visit rivers on daily basis
thus bringing negligence and apathy IMDR being a socially inclined
management institute decided to reconnect the youth with rivers
and the research project “Sugam Sarita” was undertaken. Su-gam
means easy to understand. The research project has initiated
students to visit and understand the importance of rivers for human
existence. It brings immense pleasure to assimilate the research-