Page 64 - IMDR MSME BOOK 2021
P. 64

Managing Finance in Micro, Small & Medium Enterprises
             The answer to the question “Where would you place your
             business  in  technology  efciency  related  to  managing
             nances?”  are  very  encouraging.  68%  respondents
             placed  themselves  as  highly  efcient,  25%  believe
             themselves to be neutral.  Only 5% and 4% believe they
             are relatively inefcient and Inefcient, respectively.
             This  data  shows  that  the  Digital  age  has  very  much
             arrived  for  the  MSME  sector.  The  penetration  of
             technology  for  better  nancial  management  is  a  very
             good  sign  for  the  development  of  the  sector.  As  the
             revenue and number of transactions increase, the need
             to move towards technology enabled solutions increases.

             ROI for investment in technology
             Investments  made  in  technology  are  expensive.  If  a
             business  invests  money  into  technology,  the
             expectations related to saving in costs, better revenue
             generation,  avoiding  wastages  and  improvements  in
             operations are natural. Any or all the above benets lead
             to improvement in ROI.
             ROI or Return on investment is a measure of protability
             against  investments.  In  the  present  times,  where
             generation of funds is critical, utilization of the same in
             any differently than the optimum, is not acceptable. To
             understand the advantage perceived by the MSME sector
             by  investment  in  technology,  the  respondents  were
             asked,  “Are  you  able  to  calculate  ROI  for  investment
             made in technology for managing business nances?”

             59% of the respondent stated that they can calculate ROI
             for investment in technology, whereas 28% said they are
             not. 13% respondents stated that they never invested in
             technology. These are the respondents who have been
             using handed down old technology and not very efcient
             with it.
   59   60   61   62   63   64   65   66   67   68   69