Page 77 - Connect 2024-25

Wellness and Medical

Tourism in India

Esheeta Gangane and Urvi Phulsundar, PGDM-1

India has a rich and diverse heritage in wellness and
traditional medicine, making it a unique destination
for health tourism. The country’s wellness practices are
deeply rooted in ancient traditions, including Ayurveda,
Yoga, Siddha, and Unani, which have been practiced
for thousands of years. These systems focus on holistic
health, emphasizing the balance of mind, body, and
spirit.

Ayurveda: - The Science of Life Kerala: The Ayurvedic Hub
Ayurveda, one of the oldest medical systems in the world, Kerala is one of the world’s first
originated in India over 3,000 years ago. It is based on Ayurvedic resorts. It offers a wide range of
the belief that health and wellness depend on a delicate ayurvedic treatments, from panchakarma
balance between the mind, body, and spirit. Ayurvedic to rejuvenation therapies, all administered
treatments include a combination of dietary changes, by trained practitioners. Kerala’s Ayurvedic
herbal remedies, yoga, and meditation. India is home retreats have attracted tourists from Europe, the
to many ayurvedic centres and retreats, particularly Middle East, and Asia, making the state a global hub
in states like Kerala, where tourists can experience for wellness tourism. Many visitors come to Kerala not
traditional therapies, detox programs, and rejuvenation just for its scenic beauty but specifically to undergo these
treatments. traditional treatments.

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