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Business Tourism in India

                                                                            Neel Kawediya, PGDM -I














          Introduction
          Business  tourism, also known as MICE - Meetings,
          Incentives,  Conferences,  and Exhibitions  tourism, has
          emerged as a dynamic, pivotal, and significant sector in
          India’s travel and hospitality industry, encompassing and
          catering professionals and organizations that engage in
          travel for purposes such as meetings, conferences, trade
          shows, and  corporate  events. India  is the 9th  largest
          market globally for business travel expenditure and the
          4th largest in the Asia Pacific region, making business   Mumbai
          tourism recover  faster in India than in other markets.   Known  as the financial capital  of India,
          With a blend of its growing economy, diverse cultural   Mumbai hosts the National Stock Exchange
          backdrop,  and  improving infrastructure, India  has   (NSE), Bombay  Stock Exchange (BSE), and
          become an attractive destination for global enterprises   the Securities and  Exchange Board  of  India
          seeking  opportunities to  host events, meetings, and   (SEBI), and a thriving start-up ecosystem to foster
          corporate activities.                                 businesses reinforcing its status as a leading global
                                                                business hub to host numerous business events, trade
          Key Destinations for Business Tourism                 shows, and corporate meetings, playing a pivotal role in
          Delhi NCR (National Capital Region)                   India’s economy. The city’s well-developed infrastructure
          Noida  is the political and economic  hub of India.   including the extensive network of all modes of transport,
          Delhi NCR, which includes Gurgaon and Noida, offers   Bombay Exhibition  Centre,  World Trade Centre  and
          state-of-the-art  convention centers, luxury hotels, and   numerous five-star hotels, and financial  districts such
          excellent  connectivity and  serves as the headquarters   as Nariman Point and Bandra-Kurla Complex (BKC),
          for numerous multinational corporations,  government   makes it a central destination and preferred choice for
          bodies, and business  associations, hosting a diverse   business travelers, offering state of art, vibrant cultural
          range of industries including finance, technology, and   experiences,  and diverse  culinary  options along with
          manufacturing, attracting  professionals  and  executives   economic significance and advanced infrastructure.
          from all over the globe. India Expo Centre and Mart in
          Greater Noida and Pragati Maidan in Delhi are popular   Bengaluru
          venues for international exhibitions and  conferences.   Often hailed as the “Silicon Valley of India”, is a
          Programs like the “Incredible India” campaign and the   critical hotspot  for  IT  and  tech-related innovative
          development of Special Economic Zones (SEZs) support   events  and workshops with a pleasant climate  and
          business tourism by  promoting  the region as a  prime   lush green environment. The  city’s vibrant  ecosystem,
          destination for international business events.        with numerous tech parks and  a  strong  presence  of
                                                                multinational companies,  attracts business  tourism
                                                                focused on innovation and technology, thriving extensive
                                                                networking opportunities, and collaborative business

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