Page 80 - Connect 2024-25

Business Tourism in India

Neel Kawediya, PGDM -I

Introduction
Business tourism, also known as MICE - Meetings,
Incentives, Conferences, and Exhibitions tourism, has
emerged as a dynamic, pivotal, and significant sector in
India’s travel and hospitality industry, encompassing and
catering professionals and organizations that engage in
travel for purposes such as meetings, conferences, trade
shows, and corporate events. India is the 9th largest
market globally for business travel expenditure and the
4th largest in the Asia Pacific region, making business Mumbai
tourism recover faster in India than in other markets. Known as the financial capital of India,
With a blend of its growing economy, diverse cultural Mumbai hosts the National Stock Exchange
backdrop, and improving infrastructure, India has (NSE), Bombay Stock Exchange (BSE), and
become an attractive destination for global enterprises the Securities and Exchange Board of India
seeking opportunities to host events, meetings, and (SEBI), and a thriving start-up ecosystem to foster
corporate activities. businesses reinforcing its status as a leading global
business hub to host numerous business events, trade
Key Destinations for Business Tourism shows, and corporate meetings, playing a pivotal role in
Delhi NCR (National Capital Region) India’s economy. The city’s well-developed infrastructure
Noida is the political and economic hub of India. including the extensive network of all modes of transport,
Delhi NCR, which includes Gurgaon and Noida, offers Bombay Exhibition Centre, World Trade Centre and
state-of-the-art convention centers, luxury hotels, and numerous five-star hotels, and financial districts such
excellent connectivity and serves as the headquarters as Nariman Point and Bandra-Kurla Complex (BKC),
for numerous multinational corporations, government makes it a central destination and preferred choice for
bodies, and business associations, hosting a diverse business travelers, offering state of art, vibrant cultural
range of industries including finance, technology, and experiences, and diverse culinary options along with
manufacturing, attracting professionals and executives economic significance and advanced infrastructure.
from all over the globe. India Expo Centre and Mart in
Greater Noida and Pragati Maidan in Delhi are popular Bengaluru
venues for international exhibitions and conferences. Often hailed as the “Silicon Valley of India”, is a
Programs like the “Incredible India” campaign and the critical hotspot for IT and tech-related innovative
development of Special Economic Zones (SEZs) support events and workshops with a pleasant climate and
business tourism by promoting the region as a prime lush green environment. The city’s vibrant ecosystem,
destination for international business events. with numerous tech parks and a strong presence of
multinational companies, attracts business tourism
focused on innovation and technology, thriving extensive
networking opportunities, and collaborative business

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