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IMDR’s Journal of  Management  Development and Research 2020-21





          References:                                               report-121012800046_1.html
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             publication/324274231_RuPay_The_                       banking-finance/rbi-steps-in-to-push-upi-
             Revolutionary_Indian_Payment_System -                  rupays-global-reach/2181175/
             Bhagwati Prakash Sharma                              •  https://www.npci.org.in/who-we-are/about-us
          •  RuPay: The Emergence of an Indian Card               •  https://2thepoint.in/unified-payment-
             Giant (A Marketing Perspective) – IJSRP                interface-upi
             Volume 9, Issue 2, February 2019                     •  https://www.profitbooks.net/upi-
          •  https://www.desouttertools.com/industry-4-0/           unified-payment-interface/ https://bfsi.
             news/503/industrial-revolution-from-industry-          economictimes.indiatimes.com/news/editors-
             1-0-to-industry-4-0                                    view/not-just-google-the-world-is-watching-
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             mission-union-minister-som-parkash/77371550            first-made-in-india-brand-to-take-the-world-by-
          •  https://www.business-standard.com/                     storm
             article/economy-policy/rupay-s-market-
             share-tops-60-in-total-cards-issued-says-rbi-






















































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