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Experiential

Learning

Case Study Methodology

Case studies are an indispensable part of IMDR's
learning process, involving students in brainstorming,
which renders their imagination fecund, group
discussion, case preparation and presentation. Cases
make students more engaged and active learners;
helping them develop multiple perspectives, gain
deeper conceptual understanding, engage in critical
thinking, enhance their communications skills, and
develop positive peer relationships.

Personal Selling

In the ever- competitive world, is it enough to know
how people at the top do it? At IMDR, faculty believe
that success starts at roots. Students of marketing had a
fun experience visiting the street-side vendors &
requesting to let them be the salesperson for a while.
This assignment of Personal Selling & Sales
Management gave them a lot of insight, which
classroom sessions simply can’t. How to sell things,
which customers were loath and reluctant to buy in the
first place, the convincing skills, proficiency in
negotiation are the benefits the students reaped from
this activity.

Management Game

At IMDR, our faculty are known to explore innovative
ways to get students to interact and orient learnings
towards their future careers. A case in point is this
hands-on learning exercise on Leadership Skills. By
transforming classrooms into active spaces, this gives
students opportunities for real world application of
concepts. It is followed by discussions and debates on
challenges faced by managers on issues of relevance.
We always strive to inspire our faculty to try new ideas
in & outside the classroom for enhancing the overall
learning experience!

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