Page 4 - LINKPIN 2022-23
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              from the team










                                  Heraclitus,  a Greek  philosopher, is  quoted as  saying
                                “Change is the only constant in life”.  In keeping with these
                                thoughts,  one  should  be  vigilant  about change  and  keep
                                up  with  the  times.  This  magazine  talks  about  interesting
                                anecdotes  thoughts  and  actions  of  entrepreneurs  and
                                industry experts.  Be  it  the  food industry, the  automobile
                                industry  and  even  the  filed  of  education,  every  industry
                                vertical is experiencing change.

                                  While a cup of coffee in the past was look on as nothing
                                more than a routine beverage or stimulant, today coffee is
                                more of a rendezvous highlight.  Chaat is not just a snack
                                but  is  now  in  multiple  innovative  flavours.  Confectionary
                                items are not only available in greater variety but are now
                                catering to health requirements. It is interesting to see how
                                the  automobile  industry has  progressed  from petrol and
                                diesel  driven automobiles  to electronically  given  vehicles.
                                Investment shift from routine investments in fixed deposits
                                and properties  have now taken  a back seat.  People are
                                increasingly investing in mutual funds and stocks.
                                  Modes of working are also seeing paradigm shift. Working
                                from home, working in a blended mode, moonlighting are
                                just some of the changes in work culture that we experience.
                                With respect to the education industry practical applications
                                are fast  replacing  pure academics. In the  construction
                                sector  there  is  definite  choice  expressed  by  the  buying
                                audience who lay down their requirements. Customization
                                and  promotion for the  selected  target  audience  are  today
                                are today the name of the game.  Similar changes are being
                                experienced in different industry vertical. Changes have been
                                brought out because of multiple factors like globalization,
                                technological advancement, the recent pandemic, changing
                                attitude of the public and what have you. In this magazine
                                we see the efforts taken by various industry experts to keep
                                abreast with the times!










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