Page 4 - LINKPIN 2022-23

Note

from the team

Heraclitus, a Greek philosopher, is quoted as saying
“Change is the only constant in life”. In keeping with these
thoughts, one should be vigilant about change and keep
up with the times. This magazine talks about interesting
anecdotes thoughts and actions of entrepreneurs and
industry experts. Be it the food industry, the automobile
industry and even the filed of education, every industry
vertical is experiencing change.

While a cup of coffee in the past was look on as nothing
more than a routine beverage or stimulant, today coffee is
more of a rendezvous highlight. Chaat is not just a snack
but is now in multiple innovative flavours. Confectionary
items are not only available in greater variety but are now
catering to health requirements. It is interesting to see how
the automobile industry has progressed from petrol and
diesel driven automobiles to electronically given vehicles.
Investment shift from routine investments in fixed deposits
and properties have now taken a back seat. People are
increasingly investing in mutual funds and stocks.
Modes of working are also seeing paradigm shift. Working
from home, working in a blended mode, moonlighting are
just some of the changes in work culture that we experience.
With respect to the education industry practical applications
are fast replacing pure academics. In the construction
sector there is definite choice expressed by the buying
audience who lay down their requirements. Customization
and promotion for the selected target audience are today
are today the name of the game. Similar changes are being
experienced in different industry vertical. Changes have been
brought out because of multiple factors like globalization,
technological advancement, the recent pandemic, changing
attitude of the public and what have you. In this magazine
we see the efforts taken by various industry experts to keep
abreast with the times!

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