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Conclusion.

Market segmentation is the practice of dividing the target market into smaller groups according to common

characteristics such as age, income, behaviour, personality traits, interests, requirements, or geography. It helps
businesses to focus their product, marketing, and sales strategies more accurately. By applying market

segmentation strategies to give customers more individualized experiences, businesses may boost income.

Market segmentation separates the market into several categories based on the traits and inclinations of the
consumers. This allows the company to provide items to each group according to their needs and interests. It

is crucial to the growth of the company. The importance of market segmentation is also covered in this piece
of writing.

Market segmentation is crucial, and there is no way to ignore its advantages. However, in order to fully benefit

from market segmentation, you also need the appropriate tools and knowledge. For further information in this
respect, make sure to review the advantages and drawbacks of market segmentation.

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