Page 11 - IMDR - Journal of Management Development and Research - March2019-20

creating business models revolving around low-cost products and services to

resolve social inequities. The portal caters needs of around 8 million Indian
women who have started or running their own businesses through its platform

for entrepreneurship learning tools, incubation facility, training programs for
fundraising, providing mentors, one-on-one investor meet, provide market

survey facility and technical assistance. To put it in nutshell, it can be easily
inferred that Indian Govt has been incessantly involved in revolutionising the

role of women outside the four walls of their home. Women, nowadays, take

risks, trust their vision and settle for nothing less.

 Zero Defect Zero Effect scheme

The main objective of ZED (Zero Effect, Zero Defect) scheme is to reduce the
bad effect of products on environment. While MSME sector plays a big role in

the GDP of India, the scheme will help contribute to environment as well.

 Credit Linked Capital Subsidy scheme

The objective of the Scheme is to facilitate technology up-gradation in MSEs
by providing an upfront capital subsidy of 15 per cent (on institutional finance

of up to Rs 1 crore availed by them) for induction of well-established and
improved technology in the specified 51 sub-sectors/products approved. In

other words, the major objective is to upgrade their plant & machinery with

state-of-the-art technology, with or without expansion and also for new MSEs
which have set up their facilities with appropriate eligible and proven

technology duly approved under scheme guidelines.

 Quality Management Standards and Quality technology tools

The scheme is aimed at improving the quality of the products in the MSE
sector and inculcates the quality consciousness in this sector. With the

adoption of this scheme, MSEs will become more competitive and produce
better quality products at competitive prices. The adoption of these tools will

enable MSEs to achieve efficient use of resources, improvement in product

quality, reduction in rejection and rework in the course of manufacturing,
reduction in building up inventory at various stages etc.

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