Page 16 - IMDR - Journal of Management Development and Research - March2019-20

B.C. Ghosh et.al. (2001) The research tries to determine the strategy dynamics and

key success factors (KSFs) for excellence in performance of the so-called ``tiger''
SMEs in Singapore. In 1995 and 1996, 50 top privately owned and successful

enterprises in Singapore were identified. They have shown that they can excel, even
in the current highly competitive and high operation cost environment. Their

performance can be attributed to their dynamism and a few KSFs that are apparently
universal to these successful companies.

Karl T. Ulrich et.al. This paper is a review of research in product development,

which defines as the transformation of a market opportunity into a product available
for sale. Review is broad, encompassing work in the academic fields of marketing,

operations management, and engineering design. The value of this breadth is in

conveying the shape of the entire research landscape. We focus on product
development projects within a single firm. Research devotes our attention to the

development of physical goods, although much of the work we describe applies to
products of all kinds.

Wonseok Choi et.al. Review the nature of new product development and explore
diverse NPD processes. Also discussed Introduction of NPD process models and

strategies of companies and products in the textile apparel industry.

Jerry Soldatos, JurateHardy studied the new product development process in
Australian Grocery organizations and their research highlighted the importance of top

managements support during new product development phases

Research Methodology
The research study involved complete survey of 650 Diamond firms. The list of these

organizations was obtained from the Surat Diamond Association, Surat. The

questionnaire was distributed to these frims and 637 responses were received. The
questionnaire consisted of four 4 success factors like Technological Factors,

Marketing Factors, Commerical Factors and Managerial Factors and 8 criteria in each

that covered a wide range of issues in the new product development field in each three
stages of new product development process wise Stage 1 Idea Generation and

Concept Development. Stage 2 Design and Development and Stage 3
Commercialization.

15 | P a g e