Page 17 - IMDR - Journal of Management Development and Research - March2019-20
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Objectives of the Study
1. To examine new product development process in Diamond Firms of Surat.
2. To examines importance of key success factors in each stage of new product
development process from managerial perspective.
Data Analysis and Discussion:
Research findings were based on the responses from the diamond units representing
the following: Diamond Cutting Units (500), Diamond Polishing (Unit 137).
Table 1 No. of Diamond Units
Types of Units Frequency Percent
Diamond Cutting Units 500 78.5
Diamond Polishing Unit 137 21.5
Total 637 100.0
The organizations were then classified by the investment in plant and machinery.
Table 2: Classification of Industry
Investment in Plant and Machinery Type of
Frequency %
Industry
Over Rs 25 lakhs but not exceeding Rs 5 Small
249 39.1
Crores
Over Rs 5 Crores but less than Rs 10 Medium
388 60.9
Crores
Total 637 100.0
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