Page 22 - IMDR - Journal of Management Development and Research - March2019-20

Annexure

List of Key Success Factors and respective Criteria

Factors Key Success Factors Code

The technology is new or Significantly improved T1

The technology is core or platform T2

The technology is reliable T3

The technology is complex T4
Technological

Factors The technology is hard to be substituted T5
The technology is not easy to be imitated T6

The technology or product has a great market potential T7

The technology preference for open source over proprietary
T8
software

Marketing The product has the first-mover advantage and strong
M1
Factors functional characteristics

The time to reach market is short M2

The product and target market is clearly defined M3

The market is growing and big enough M4

There exists identifiable market and few or no competitor M5

There are few or no substitutable products M6

The product has competitive advantage M7

There is potential marketing channel plans. M8

There is reasonable pricing strategy. C1

The product can be manufacture at low cost. C2

Commercial The product can be easily financed. C3

Factors The product has identifiable return on investment revenue C4

The product has expected positive return on investment. C5

The product has positive net present cash value. C6

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