Page 18 - IMDR - Journal of Management Development and Research - March2019-20

Table 3. The importance of the key factors that impacted in each stage of new
product development process.

Rank of Stage 1 Stage 2 Stage 3
Criteria Factors Mean Factors Mean Factors Mean
1 Mg8 3.903 Mg8 3.956 Mg6 3.923
2 Mg7 3.859 Mg7 3.911 Mg8 3.824
3 Mg6 3.856 Mg6 3.901 Mg7 3.791
4 T8 3.722 T3 3.776 Mg5 3.708
5 C2 3.669 C2 3.743 C5 3.684
6 T2 3.664 Mg5 3.739 M4 3.680
7 Mg5 3.656 T8 3.706 C4 3.680
8 M4 3.630 T2 3.700 T8 3.656
9 C3 3.628 C8 3.699 M7 3.651
10 T3 3.620 T7 3.697 C2 3.641
11 M3 3.617 Mg1 3.680 M6 3.633
12 M7 3.608 C3 3.673 M2 3.630
13 T7 3.603 Mg4 3.673 M8 3.626
14 C8 3.603 M4 3.639 Mg4 3.622
15 Mg1 3.601 C4 3.639 T2 3.614
16 Mg4 3.601 M6 3.628 C1 3.614
17 M6 3.587 M2 3.623 C8 3.609
18 C6 3.587 T6 3.621 M5 3.600
19 C4 3.582 M5 3.601 M3 3.592
20 M8 3.560 C6 3.601 T6 3.565
21 M5 3.556 M3 3.595 C6 3.565
22 C1 3.551 T5 3.593 C3 3.560
23 T4 3.546 T1 3.587 Mg1 3.548
24 T1 3.543 M7 3.579 T4 3.543
25 M2 3.537 M8 3.573 T7 3.540
26 T6 3.521 C1 3.570 T3 3.532
27 M1 3.518 T4 3.568 M1 3.526
28 C5 3.512 M1 3.549 T5 3.498
29 T5 3.477 C5 3.538 T1 3.386
30 Mg2 3.447 Mg2 3.454 C7 3.385
31 C7 3.407 C7 3.405 Mg2 3.380
32 Mg3 3.341 Mg3 3.350 Mg3 3.377

It was found that in stage 1, stage 2 and stage 3 the mean value of top 10 criteria are

above 3 and among them in stage 1; 3 technological factors, 1 Marketing factor, 2
Commercial factors and 4 Managerial Factors. Though marketing and managerial

factors are a primary consideration in this stage, managerial factors are among the top

priority. In stage 2; 4 Technological factors, no marketing factors, 2 Commercial
Factors and 4 Managerial Factors. The results shows that, in this stage, firm put

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