Page 23 - IMDR - Journal of Management Development and Research - March2019-20
P. 23
The product can make up the cost of the patenting. C7
The company has spent enough on research and
C8
development.
The company has sufficient resources for NPD. Mg1
The inventor has relevant manufacturing experience in the
Mg2
industry & support NPD team.
The inventor owns the patent and has good reputation. Mg3
Managerial There is managerial expertise in the company. Mg4
Factors
The company has effective incentive system. Mg5
The company has qualified marketing staff. Mg6
The company has qualified production staff. Mg7
The company has qualified technical staff. Mg8
22 | P a g e
