Page 28 - IMDR - Journal of Management Development and Research - March2019-20

RESEARCH METHODOLOGY

 Topic: : “A Study on Customer Satisfaction with Special
reference to ‘D-Mart’ and ‘Big Bazaar’ Retail Outlets at

Vapi city.”
 Research design : Exploratory and Descriptive

 Population : Residents from the region of Vapi
 Sample size : 100 (50 each Respondents from both the outlets)

 Sampling method : Convenience sampling

 Research Instrument: Questionnaire
 Questionnaire : Structured

 Data : Primary and Secondary

 Data analysis : Tables & Graphs

ANALYSIS
Services Provided by retail outlet

Big Bazaar (%) D-mart (%)

60
50
30
24 20 16

0 0 0 0

Excellent Good Average Poor Very poor

Chart No: 1

Perception about outlet

Big Bazar (%) D-Mart (%)
74 76

14 12 12 12
0 0 0 0

Excellent Good Average Poor Very poor

Chart No: 2

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