Page 31 - IMDR - Journal of Management Development and Research - March2019-20

Overall Satisfaction Level

Big Bazaar (%) D-Mart (%)

64
52
22 16 26 20
0 0 0 0

Highly satisfied Satisfied Average Dissatisfied Highly Dissatisfied

Chart No: 7
Source – Primary Data Collection

FINDINGS AND CONCLUSION

In the survey and study conducted above, Researcher came across many factors that
influence the consumers' satisfaction on retail stores and their subsequent shopping
and buying decisions. Here, Researcher present the findings gathered below

 The Researcher understands that service provided by Big Bazaar is
comparatively much better than D-Mart. (Chart No: 1)
 The analysis depicts that the respondents have good perception about D-Mart

than that of the Big Bazaar which attracts the customers more to D-Mart than
Big Bazaar. (Chart No: 2)
 The analysis states that the respondents have different important factors about

their respective retail store, But Price is a Most Important and common Factor
for both retail store. (Chart No: 3 & 3.1)

 The analysis states that employee behavior at Big bazaar is more friendly as
compare to D-mart because they are continuously communicating their offers
and discount, so customers feel free to communicate to them. (Chart No: 4)

 The research represents that suggestions from friends and family affects the
purchase at D-Mart while Advertisements affects the purchase at Big Bazaar.

There are many other factors which affect their purchase (Chart No: 5)
 The analysis states that the respondents at Big Bazaar are satisfied with the
overall quality of the retail store however they are dis-satisfied with the

Credit facility. The respondents at D-Mart are also satisfied with overall
quality and the Pricing and offer strategy while dis-satisfied with their credit
facility. (Chart No: 6 & 6.1)

 The study states that there is a good competition among both the retail store.
Overall satisfaction level of D-Mart is better as compared to big bazaar due to
low pricing and offers .Therefore, respondents prefer-Mart than Big Bazaar.

(Chart No: 7)

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