Page 29 - IMDR - Journal of Management Development and Research - March2019-20
P. 29
Big Bazaar
Product features influencing purchase
Very Important (%) Important (%) Normal (%) Least Important (%)
80 76
70
44 46 40 48
34 36
30 30 24 30 32
16 20 16
4 10 4 2 4 4
0 0 0 0 0
Price Quality ConvenienceAvailability Brand Freshness Image
Chart
No: 3
D-Mart
Product features influencing purchase
Very Important Important Normal Least Important Not Important
78 74
68 68
60
48 52
44
32 30 30 28
22 20
8 6 16 6
0 0 0 0 0 0 0 0 0 0 0 2 2 0 0 4 2
Price Quality Convenience Availability Brand Freshness Image
Chart No: 3.1
Employee Behaviour
Big Bazaar (%) D - Mart (%)
66
56
30
20
14 12
0 2 0 0
Strongly agree Agree Neutral Disagree Strongly Disagree
Chart No: 4
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