Page 30 - IMDR - Journal of Management Development and Research - March2019-20

Factor Influencing Purchase

Big Bazaar (%) D-Mart (%)

54
46
38
30

10 6 12
2 2 0

Advertisement Brand ambassador Product quality Suggestions Others
Chart No: 5

Big Bazaar
Level of Satisfaction & Dissatisfaction through

various Parameters

Highly satisfied Satisfied Average Dissatisfied
76 70
60 64
50
32 36
26 30
20 20 18 20
14 10 10 10 20 14
10 0 0 0 4 0

Chart No: 6

D-Mart
Level of Satisfaction & Dissatisfaction through

various Parameters
Highly satisfied Satisfied Average Dissatisfied Highly Dissatisfied

66
56 56
48 50 50
44 36 34
30 30
8 8 20 22 22
4 0 00 00 00 00 6 8 2
0

Chart No: 6.1

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