Page 38 - IMDR - Journal of Management Development and Research - March2019-20

c. Offering training facilities: Training is essential for the overall development of

entrepreneurships. It also enables the rural entrepreneurs to undertake the venture
successfully as it certainly imparts required skills to run the enterprise.

d. Power supply of raw materials: Rural entrepreneurs should be surely ensured of
proper supply of scare raw materials on a priority basis. Subsidy may also be offered

at times to make the products manufactured by rural entrepreneurs reasonable and
cost competitive.

e. Setting up marketing co-operatives: Proper assistance and encouragement should

be provided to rural entrepreneurs for setting up marketing co-operatives. These co-
operatives shall help in getting various inputs at reasonable rate and they are helpful

in selling their products at remuneration prices.

CONCLUSION

Rural entrepreneurs are certainly acted as a key figure in economic progress of India.
They play a vital role in converting developing country into developed nation. In
today’s global market a country’s economic policy environment must always be
favorable for an organization to achieve efficiency. Economic policy of a country

should also enable entrepreneurs to provide magical touch to an organization
irrespective of public, Private or joint sector in achieving innovativeness, speed,
flexibility and strong sense of self determination. Rural entrepreneurship however is
the best answer for removal of rural poverty in India. Hence government should stress
and emphasize more on integrated rural development programs. Also, majority of the
rural youths do not think of entrepreneurship as a career option. Hence organizations
and government should come with training and sustaining support systems providing
all necessary assistance so that rural youth can be motivated to take up
entrepreneurship as a career. Besides there should also be efficient regulated markets

and governments should also lend its helping hand in this context. Standardization
and grading should be promoted, and promotional activities should be enhanced to
encourage rural entrepreneurs. NGO‟s should also be provided full support by the
government. In the present context study of entrepreneurship helps entrepreneurs not
only to fulfill their personal needs but also help in economic contribution of new
ventures. More than increasing the national income by creating new jobs, rural
entrepreneurship also acts a force in economic growth by serving as a major bridge

between innovation and marketplace. To conclude to bring change institutions need to
focus on synergies between education, innovation and entrepreneurship.

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