Page 50 - IMDR - Journal of Management Development and Research - March2019-20

realise the real value of ‘money‘ in business of living . Steve Jobs, while addressing

the graduates of Stanford, brilliantly said,
----in order to be happy (self-fulfilment) do not chase material things, chase

experiences (opportunities of potential development) .--- money is important , it does
a lot of things, it creates choices, . But after a particular point, money does not make

people happy.’(3).
Steve Jobs is a recent, main -stream example of a professional who demonstrated the

possibility to realise self-potential even in a business context of market orientation.

There are others who are not – mainstream practitioners of professions like Lorry
Bekker(architecture), Baba Amte (social work ), Anil Avachat ( writer, activist ) who

had refused to yield to market orientation by reducing their material and money needs

an yet lived a self-fulfilling life and actualised their potential . To conclude, self -
actualisation is possible for many of us if we learn from these tall personalities who

have discovered, visualised and actualised their potential.

References
[1]. ‘Motivation and personality (1940)‘ by Abraham Maslow.

[2]. ‘Man, for himself’ (1965) by Erick Fromm; Rutledge

[3]. ’Stay hungry, stay foolish ‘: Steve Jobs’ Address to graduates of Stanford
University, 2005,

[4]. ‘On Defining success’ Subrato Bagchi’s Address to students of IIM-B. 2006
[5]. ‘Organisational Behaviour by Stephen Robbins’, Prentice Hall, India ,2010

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