Page 78 - Millets Natures NutriGrain

2. Market Access:

- Limited Market Linkages: FPOs often struggle to establish
strong market linkages for their produce. They may not have the

resources or knowledge to negotiate favorable terms with buyers,
leading to exploitation and unfair pricing.

- Inadequate Infrastructure: Lack of proper storage, transportation,
and processing facilities can hinder FPOs’ ability to access distant

and more lucrative markets, limiting their profit potential.

3. Seed Quality and Availability:

- Quality Control: Ensuring the availability of high-quality seeds
is essential for increasing agricultural productivity. FPOs often
face challenges in sourcing certified seeds and maintaining quality

standards throughout the seed distribution process.

- Varietal Diversity: Limited access to a diverse range of crop
varieties can hinder FPOs’ ability to adapt to changing market
demands and climate conditions.

4. Traditional Farming Practices:

- Resistance to Change: Many farmers in India still adhere to
traditional farming practices, which may not be the most efficient or

sustainable methods. Convincing farmers to adopt modern, science-
based techniques can be a significant challenge.

- Capacity Building: FPOs need to invest in training and capacity-
building programs to educate their members about modern farming

practices, sustainable agriculture, and the use of technology.

Measures to Handle Challenges:

1. Awareness Campaigns: Conduct extensive awareness

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