Page 114 - NITI - Navigating Indian Traditions in Industry

and other figures should be represented in art. These guidelines include the posture,
gestures, expressions, and attributes of the figures, each carrying deep symbolic
meanings.

Spiritual Representation: The creation of icons is seen as a way to make the divine
accessible to the worshipper. The proportions and features of the icons are meticulously
designed to reflect the spiritual qualities they represent.

5. Suddhi (Rituals and Purification)

Rituals in Creation: The process of creation in Shilpa is accompanied by various
rituals meant to purify both the artist and the materials. These rituals are believed to
infuse the object with spiritual energy and make it worthy of divine presence.

Consecration of Art: Once a piece is completed, it is consecrated through specific
rituals to sanctify it for religious or cultural use. This process is essential in transforming
the object from a mere artifact into a sacred item.

6. Alankara (Ornamentation)

Aesthetic Enhancement: Alankara refers to the embellishments and ornaments used
in art and architecture to enhance their beauty and meaning. These include intricate
carvings, detailed painting, and the use of precious stones and metals. Ornamentation
is not just decorative but also carries symbolic meanings, adding layers of spiritual
and cultural significance to the work.

7. Unity and Diversity
Integration of Elements: Shilpa Shastra emphasizes the seamless integration of
various elements to create a unified whole. Whether in sculpture, architecture, or any
other form of art, the different parts must come together harmoniously to convey the
intended message and evoke the desired response from the viewer.

8. Rasa (Emotional Essence)

Evoking Emotions: Just as in Indian music, the concept of Rasa in Shilpa Shastra is
about creating an emotional response in the viewer. Whether it is the calm serenity
evoked by a Buddha statue or the awe inspired by a grand temple, the ultimate goal
of Shilpa is to touch the soul of the observer.

6.8 Application of Indian Shilpa Shastra in the Business Context
The principles of Shilpa Shastra, when applied to modern business practices, offer

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