Page 116 - NITI - Navigating Indian Traditions in Industry

represent the underlying order of the cosmos, were found to have a calming effect on
employees, helping them to focus and think more clearly. The integration of symbolic
art also helped to create a sense of purpose and meaning in the work environment.

4. Rituals and Purification in Corporate Practices
The concept of Suddhi, or purification rituals, can be applied to corporate practices
to enhance the spiritual and ethical foundation of the business. By incorporating
rituals that cleanse and sanctify the workspace, businesses can create an environment
that is not only physically clean but also energetically pure.

One project highlighted the benefits of incorporating daily or weekly rituals into
the corporate routine, such as lighting incense or offering prayers at the start of the
workday. These practices were found to promote a sense of calm and focus among
employees, creating a sacred space where work becomes a form of worship.

5. Ornamentation and Aesthetic Enhancement in Corporate Spaces
The principle of Alankara, or ornamentation, is not just about adding beauty but also
about conveying deeper meanings through art and design. In the corporate context,
this can translate into the thoughtful decoration of office spaces with art, sculptures,
and other elements that reflect the company’s values and mission.
For example, incorporating traditional Indian motifs and designs into the office decor
can create a sense of cultural continuity and pride. One project found that companies
that invested in aesthetic enhancements based on Shilpa Shastra principles were able
to create more engaging and inspiring work environments, leading to higher levels of
employee satisfaction and retention.

6. Symbolism and Unity in Organizational Design
Shilpa Shastra’s emphasis on the integration of elements to create a unified whole
can be applied to organizational design and team dynamics. By creating a corporate
culture that values unity in diversity, businesses can foster a more inclusive and
cohesive work environment.
One project explored the use of symbolic elements, such as logos, color schemes,
and spatial layouts, to reinforce a sense of unity and shared purpose among
employees. This approach was found to be particularly effective in multinational
corporations, where it helped to bridge cultural gaps and create a more harmonious
work environment.

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