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• Yaska, A. (2016). Nirukta: The study of etymology in Vedic texts. In V. P. Kumar (Ed.),
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Corporate Sources
• Apple Inc. (2007). iPhone: The strategic move of a technological leader. Case Study.
Harvard Business School Publishing.
• Google Inc. (2015). Google restructuring into Alphabet Inc. Retrieved from https://
www.google.com/abc
• Infosys. (2024). Infosys Bangalore Campus: A fusion of biophilic design and Shilpa
Shastra. Retrieved from www.infosys.com
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Theoretical Models/Approaches
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M. (2001). Manifesto for Agile software development. Agile Alliance.
• Chopra, S., & Meindl, P. (2016). Supply chain management: Strategy, planning, and
operation (6th ed.). Pearson Education.
• Cunningham, R. (2019). Coding conventions: Standardizing software development
for clarity. Journal of Software Engineering, 12(1), 25-38.
• Kotter, J. P. (2018). Leading change: A process for quality control in modern business.
Harvard Business Review Press.
• Miller, C. A. (2017). Effective communication protocols in customer service. Customer
Service Excellence, 13(2), 32-45.
• Mullen, M. R. (2016). Leadership cultivation and employee development: A
framework for modern businesses. Journal of Organizational Behavior, 37(7), 895-
910. https://doi.org/10.1002/job.2061
• Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and
competitors. Free Press.
• Porter, M. E. (1998). Competitive strategy: Techniques for analyzing industries and
competitors. Free Press.
• Shannon, C. E., & Weaver, W. (1949). The mathematical theory of communication.
University of Illinois Press.