Page 177 - NITI - Navigating Indian Traditions in Industry

For Modern Parallels in Scientific Management
• Taylor, F. W. (1911). The principles of scientific management. Harper & Brothers.
• For Project Management and Agile Methodology
• Beck, K., Beedle, M., van Bennekum, A., Cockburn, A., Cunningham, W., & Fowler,
M. (2001). Manifesto for Agile software development. Agile Alliance.

For Strategic Management and Corporate Strategy
• Iyer, R. (2019). Strategic positioning and branding: Creating competitive advantage.
Journal of Business Strategy, 40(4), 34-42. https://doi.org/10.1108/JBS-09-2018-
0149
• Kosuta, M. (2020). Dhanurveda and the art of strategic management: Applying
ancient wisdom to modern business. Business Strategy Review, 35(4), 45-62.
• Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and
competitors. Free Press.
• Taneja, S., & Gupta, M. (2019). Samyog: The strategic value of alliances and
collaborations in modern business environments. Journal of Strategic Management,
16(2), 211-226. https://doi.org/10.1080/09721509.2019.1619602