Page 27 - NITI - Navigating Indian Traditions in Industry

respect, integrity, and compassion, creating an environment where employees feel
valued and empowered to contribute to the organization’s success.

1.3.9. Sustainability and Environmental Stewardship
Modern Management Principle: Sustainability has become a central tenet of modern
business strategies. The Triple Bottom Line (Elkington, 1994) encourages organizations
to focus not only on economic success but also on social and environmental
sustainability. Companies are expected to reduce their ecological footprint, implement
sustainable practices, and contribute positively to the environment, society, and future
generations.
Linkage to Vedic Wisdom: The Vedic texts have long promoted sustainability and
environmental stewardship. The Rigveda speaks of the interconnection between
humans and nature, emphasizing the importance of maintaining harmony with the
environment. The concept of Prakriti (nature) is seen as a manifestation of divine
energy, and it is the duty of humans to protect and nurture it.

In the Bhagavad Gita, Lord Krishna advocates for a life that is in balance with the
natural world, which aligns with modern principles of environmental sustainability.
Vedic teachings stress the importance of living in accordance with Dharma, which
includes stewardship of the planet and its resources. Jivana (life) in Vedic philosophy is
not limited to human existence but extends to all forms of life, advocating for a holistic
approach to sustainability.
Kautilya’s Arthashastra also encourages resource conservation and efficient
use, recognizing that long-term prosperity depends on maintaining a sustainable
relationship with the environment. These ancient insights are increasingly relevant as
businesses today strive for sustainable practices and work toward a greener future.

1.3.10. Long-Term Perspective and Patience

Modern Management Principle: Modern management often focuses on short-
term results, such as quarterly financial performance and annual targets. However,
there is a growing recognition of the importance of taking a long-term perspective
for sustainable success. Theories like Long-Term Orientation (LTO) in Hofstede’s
Cultural Dimensions and Sustainable Business Practices stress the need for patience,
consistency, and long-term planning.

Linkage to Vedic Wisdom: The Vedic tradition teaches the importance of patience and
long-term thinking. The Bhagavad Gita stresses that success is not always immediate
and that one must persevere with integrity and focus on the bigger picture. Krishna
advises Arjuna to focus on doing his duty without attachment to the results, embodying
the concept of Nishkama Karma (selfless action).

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