Page 33 - NITI - Navigating Indian Traditions in Industry

reputational damage, product failures, or even external shocks like natural disasters
or pandemics. Just as Shalya Tantra focuses on surgical interventions to restore health
when the body is in crisis, modern businesses use crisis management and strategic
interventions to repair and restore their operations, reputation, and financial stability
during critical times. Following are the key aspects of crisis management
1. Damage Control: The first priority in any crisis is to control the damage—whether
it’s addressing public relations disasters, containing financial losses, or managing the
impact on employees.
2. Communication Strategy: Open, transparent, and timely communication is crucial
to rebuilding trust and minimizing the negative effects of a crisis.

3. Recovery Plans: After the crisis is managed, organizations focus on recovery,
which includes not only returning to normal operations but also enhancing resilience
to prevent future crises.

4. Prevention: While crisis management is about reacting to a situation, businesses
that employ long-term strategic interventions also focus on preventive measures,
much like Shalya Tantra’s emphasis on maintaining balance to avoid the need for
surgical intervention.
Shalya Tantra in Ayurveda and crisis management in modern business share the
core principle of intervention to restore balance after a disruption. When the body
faces a serious imbalance or illness that requires surgery, Shalya Tantra steps in with
the right interventions to restore harmony. Similarly, when businesses face crises—be
it financial, reputational, or operational—crisis management intervenes with targeted
actions to stabilize the situation.

In Ayurveda, just as surgical treatments are tailored to an individual’s constitution
and needs, modern businesses tailor their crisis management strategies to the unique
circumstances of each crisis. Whether it’s handling a PR disaster, a data breach, or an
economic downturn, businesses must assess the situation, act swiftly, and implement
corrective measures, much like the Ayurvedic practitioner carefully performs surgery
to restore health.

Furthermore, the post-surgery process in Shalya Tantra includes rejuvenation and
detoxification to ensure that the body recovers fully and returns to a balanced state.
Similarly, after managing a crisis, businesses often need to focus on rebuilding,
strengthening their systems, and ensuring that they are better prepared for future
challenges.

2.3 Shalakya Tantra (Ophthalmology and ENT)
Shalakya Tantra is = specifically concerned with the diagnosis, treatment, and
prevention of diseases affecting the sensory organs—particularly the eyes, ears, nose,
and throat. It is a specialized branch that includes the study of both external and

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