Page 13 - IMDR JOURNAL 2020-21

IMDR’s Journal of Management Development and Research 2020-21

contributed to India’s stand against the virus. Challenge’, in the social category.Your Quote
‘Madhukam’, a brand of herbal hand sanitiser stood second-best, India’s biggest writing app in the
manufactured by these women under guidance of category. YourQuote allows the users to create and
Samarth Jain, a scientist, researcher, and a consultant share short quotes or text in numerous languages
developed the hand sanitiser from the base of the including English.It was overwhelming to see nearly
traditional mahua brew, which is an integral part of 6,940 entries from tech-entrepreneurs and start-ups
Adivasi life and culture. from across the country.
Moving on, another prevalent example of Aatma
Nirbhar Bharat is a Bengaluru based Start-up, Food Processing
Bellatrix Aerospace. This aerospace organisation Speaking of the food processing industry, this
has developed a modern-day propulsion system sector arose as a high – growth, and high – profit
that enhances payload capacity of satellites. The earning sector. The availability of raw materials,
homegrown electric propulsion system for satellites, resources, favourable policy measures and numerous
called Microwave Plasma Thrusters (MPT) offers incentives have fostered the attractiveness of the
its customers the ability to take bigger payloads market. The total consumption of the food and
into space at a reasonable cost. If reports are to be beverage segment in India is reported to increase
believed, the company also claims that it is eco- from $ 369 bn to $ 1.14 tn by 2025. Moreover, the
friendly and a cleaner alternative to the current output of the food processing sector is expected to
electric propulsion. increase to $ 958 bn during the same period. China
is the largest producer of food grains, followed
Services Sector by India. Increasing urbanization, income levels
• Another sector that profited from the New and a high preference for packaged and processed
Economic Policy was the services sector. The food adds on to the potential of the Indian Food
growth recorded is in double digits. Processing Sector. Food: Agri-tech start-ups need
• IT giants like Infosys, WIPRO and TCS have to accelerate their operations and market access
made a global impact. for the farmers. Food start-ups can use innovative
• The service sectors contribute to nearly 60% of technological solutions for the rise of this sector
the nation’s GDP i.e., food processing equipment and technology,
• As a result, new employment opportunities are packaging, food safety, and distribution.
opening up in this sector. Manufacturing Sector
• Availability of wide range of products in terms The manufacturing sector holds the position pf
of financial investments. second-largest contributor to India’s GDP after the

• Notable improvements in forex reserves. Services sector. Government initiatives like Make in
The video app ‘Chingari’ gained popularity and India, MUDRA, Sagarmala, Start-up India, Freight
overcame the shadow of ‘Tik Tok’ as the winner Corridors are expected to be influential in the rise
of the ‘Aatma Nirbhar Bharat App Innovation of the share of the manufacturing sector. However,

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